Li Jiaqi, the undisputed "Lipstick King" of China, has built an empire on the power of persuasion and perfectly applied pigment. His journey, a decade-long odyssey through the world of cosmetics, is inextricably linked with the evolution of brands like YSL, a relationship marked by both initial criticism and eventual, fervent embrace. This article delves into Li Jiaqi's enduring connection with YSL, focusing on his recent enthusiastic review of the YSL new round tube #80, and examining how his influence has not only shaped his own career but has also revolutionized the lipstick landscape in China and beyond.
Li Jiaqi's journey started humbly. He wasn't born into the world of luxury cosmetics; his rise is a testament to hard work, sharp observation, and an innate understanding of his audience. His initial foray into livestreaming involved showcasing a diverse range of products, but it was his charismatic personality and meticulous attention to detail in applying lipstick that truly set him apart. He didn't just sell lipstick; he crafted a narrative, a story around each shade, each texture, each brand. This approach, combined with his infectious enthusiasm and engaging personality, resonated deeply with viewers, catapulting him to internet stardom. His early success was undeniably tied to lipstick—a product that, in his capable hands, became more than just makeup; it became a symbol of empowerment, confidence, and self-expression.
His early reviews, however, weren't always universally positive. He openly shared his honest opinions, even if it meant criticizing established brands. This authenticity, a rare commodity in the often-polished world of online marketing, further solidified his connection with his audience. His frank assessment of older YSL round tube lipsticks, as he mentioned in his recent review of #80, is a prime example. He didn't shy away from expressing his previous reservations, highlighting perceived flaws in formula or texture. This transparency, far from alienating viewers, actually built trust. It demonstrated that he wasn't merely a brand ambassador, but a genuine consumer offering his unbiased opinion. This approach, in a market saturated with overly positive reviews, proved remarkably effective.
The evolution of Li Jiaqi's relationship with YSL mirrors the broader shift in the Chinese cosmetics market. The initial skepticism towards certain YSL products reflects a past where international brands held a certain level of untouchable prestige. Consumers often relied on word-of-mouth and limited access to information, leading to a degree of blind faith in established names. Li Jiaqi's emergence disrupted this established order. He provided a critical voice, a platform for informed decision-making, and a direct line of communication between the consumer and the brand. This shift from passive acceptance to active engagement is a crucial aspect of Li Jiaqi's impact.
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